Janet Lee

Founder, CEO and Lead Culture Consultant, Experiential Trainer & Coach
Ninety Five Percent Sdn. Bhd.

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Award winning advertising maven of 20 years, Janet Lee has since ventured into pioneering the field of corporate culture consultancy.

She established Ninety Five Percent Sdn. Bhd. (95%) in 2004 together with branding guru Peter Gan and Master Trainer and Programme Designer Shaikh Shahnaz Karim. As a training academy in the early days, the team designed and delivered experiential training programmes to give advertising professionals of all levels (from senior management to fresh graduate) a quantum leap in their careers.

The key to the success of 95%’s  programmes is the foundation of personal growth: this activates people’s internal drive to continuously push boundaries in the pursuit of excellence. As a result, a number of the early participants are now among the management teams of some of the region’s most highly awarded advertising agencies.

Janet addressing the 4As committee and graduates of the Graduate Fellowship Programme, a 4-month intensive Management Trainee Programme for the advertising industry.

As a corporate culture consultancy today, 95%’s vision is to turn workplaces into joyplaces through custom designed culture enhancement programmes.

Janet’s unique background in both advertising and people development makes her a valuable asset to leaders who want to evoke greater engagement from their employees.

As the lead consultant and performance coach, Janet works closely with CEOs, HODs and other leaders in the area of conceptualizing and installing company cultures; to gain clarity in purpose and focus, developing mastery of self, relationship and in business. In the course of working closely with the leaders, she helps unearth actionable insights on key focus areas of change that would yield the greatest impact in the shortest amount of time.

Janet briefing leaders on how to secure buy-in and emotional commitment from their people.

As one of the first Malaysians to be a certified trainer of the UK-based Barrett Values Centre, she continues to help shine light on the blind spots that are causing cultural entropy and provide insights on creating a highly attractive and profitable company culture.

She is also a Certified Master Performance Coach and NASAGA Learning Game Design Practitioner.

Janet has also designed and delivered 95%’s signature programmes that boost performance through increased self awareness and coaching. These programmes include The Power of Me, Shine, Fasttrack, and From Me To We. She has trained professionals from various industries including the Oil & Gas, Finance, Insurance, Hotel, and Retail industries in the area of business and brand strategy, idea generation, copywriting and presentation skills.

Janet with fellow panellists George Aveling, CEO of TMI Consultancy and Eric Wong, Customer Franchise Director of Citibank Berhad at the Malaysian CMO Conference 2015.

The list of companies that she has worked with include Zico Law, OCBC Bank, Auto Bavaria, Affin Hwang Capital, Malaysian Reinsurance Berhad, MDeC (Multimedia Development Corporation), Cyberview Sdn Bhd, UM Specialist Centre, Publicis Malaysia and Jakarta, The TBWA Group, FCB Malaysia, Naga DDB Tribal, Seven Sunday Films Jakarta and more. Her clients appreciate the bespoke approach and commitment to ensure that every programme achieves its objectives.

As a pioneer and passionate advocate in the field of corporate culture, she has been invited to speak at leadership conferences for YTL Corporation, Dairy Farm, Malaysia Property Inc, Colgate Palmolive, Malaysian CMO Conference and Incitement. She has also been featured numerous times on BFM and Malaysia SME.

You can check out her interview with BFM at: