We believe that every single person has the innate desire to do good and create meaningful contributions to the world. However, as people grow up, they pick up all sorts of beliefs that limit them and sometimes, they lose touch with the core of who they really are.
If they were to rediscover this core, and break free of their limiting belief, they would naturally gravitate towards making this world better place. And if every person on this planet were to do that, we would live in a truly beautiful world. This is the potential that we see, and this is the reason for our existence.