Delivering your message into people’s heads and hearts

Have you ever attended a townhall where the leader delivered a beautifully crafted speech, but left you feeling cold and confused? Or tried to echo your CEO’s message down to your department, but people don’t seem to get you?

Words alone are not enough to convey your full meaning and expression of what’s important. Words may capture the Head, but if they are not delivered with sincere passion and conviction, they won’t win people’s Hearts.

The most inspiring leaders speak with childlike authenticity. There’s no ‘corporate posturing’ that leaves you wondering what is hidden beneath those fancy sounding phrases.

Instead, you get that they are saying what they mean. And you can trust that they mean what they say.

If you’re a leader, this is how you can turn a well-crafted speech into a powerful message : You need to internalise the message. Regardless of who wrote your speech, you need to take it in and process what it really means to you.

Find your own compelling reason why this message is meaningful and important. Then, operate from your own sense of conviction and deliver it with full passion.

If you are cascading your leader’s speech down to your department, don’t just parrot the same words. Find your own meaning, align it with your leader’s intent, and deliver it with full ownership.

This way, the team will get a powerful experience of the leader’s message being reinforced (and not just repeated) by every HOD.

Imagine the difference : a group of parrots repeating the same words versus a team with different voices, experience and expertise, all reinforcing the same message in one beautiful symphony.

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