Our Approach

The Blueprint for Building Business Culture (The 3BC)

Culture change only happens when behavior changes. And getting your people to adopt a new way of thinking and behaving is not as difficult as you may imagine.

Based on our understanding of human behavior and how people respond to change, we have engineered a culture installation strategy that many of our clients have successfully implemented. We call this The Blueprint for Building Business Culture, or 3BC for short.

This tried and tested blueprint provides you with a strategic approach to effectively cascade your culture without triggering a tidal wave of resistance, or worse, indifference. The key to its success is the careful attention given to the role of the leaders and the 4-phase sequential roll out.

The 4 phases are:
The three main components of this phase are a Culture Manifesto, Diagnostic and Measurements of Success. With these in place, you will be able to monitor the progress of your culture and how it is making an impact on business.
This critical phase is often overlooked. Once the culture has been conceived, the leadership team needs to be given the opportunity to internalize it and start walking the talk. Give them time to create evidence of change and you will greatly improve the rate of buy-in.
Our framework to gain buy-in is a 2-way Culture Cascade. While leaders are guided to deliver a consistent message, staff from all levels will be given an opportunity to contribute. This ensures alignment, strengthens commitment and evokes ownership.
Just as the birth of a child signals the beginning of a lifetime of nurturing, the launch of your culture is the beginning of a well synchronized plan to operationalize your core values and embed them into critical areas of everyday operations and interactions.
Combining the best of two worlds : Consultancy & Experiential Training
A full engagement with 95% means that you draw on our expertise as consultants as well as experiential trainers and coaches. We are equipped to help you diagnose the current state of your culture, customize and implement The 3BC for your company, and conduct workshops, skills trainings and coaching programmes to accelerate the desired behavior change.
What can 95% do for me?
Contact us for a one-on-one exclusive preview of The Blueprint for Building Business Culture (3BC) and explore how it can be customised to your business and people.


If you’d like to find out more about culture and how it drives business results, get in touch and we’d be more than happy to share with you over a cup of coffee.

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