Director and Consultant
Known for his astute marketing acumen and sharp strategic direction, Peter is a veteran of the Advertising and Branding industry and one of the main reasons for the establishment of 95% together with CEO Janet Lee.
With over 28 years of experience in Branding, Peter brings creativity and inspiration to the Visioning Process. He’s an expert at asking questions that provide clarity and elevate thinking to a higher level so that company leaders can uncover their greatest truths.
He is passionate about facilitating Visioning and Strategy sessions for corporate leaders, and has inspired numerous companies to develop compelling visions. One of his happiest achievements was when he designed and led MDeC’s Brand Mastery Series which guided local technopreneurs to conceptualise and build their brands. The programme was so successful that upon seeing the results of the first intake, MDeC immediately commissioned two more intakes.