Performance Coaching

A 3-month programme that turns awareness into results

This performance coaching programme is structured to solve a perpetual problem in the training industry: too many theories and not enough results.

In this 3-month programme, participants get the best of both worlds : experiential training that imparts learnings in a highly interactive way, combined with group coaching that guides them to overcome obstacles and achieve tangible results.

This 3-month structure can be customised to deliver results in various areas:

  • Sales & Business Results
  • Team Integration
  • Customer Satisfaction
  • Employer Branding
  • Leadership and High Performance
  • Innovative Thinking & Problem Solving
  • Management Trainee Orientation

In addition to seeing tangible results, the group of participants will come together as a tight team. They’ll learn to give mutual support and feedback to each other, and experience a new way of working together which will continue to unite them beyond the duration of the programme.

Why is this programme so effective?
  • It takes 3 months to develop new habits and break old ones.
  • The company sets the parameters, and the participants set their own goals so there is a high level of ownership.
  • Big goals are broken down into actionable steps.
  • Public accountability : The presence of a buddy or support group is a factor for successful habit formation.
  • Participants are motivated when they see what they can achieve.
  • The empowerment is sustained.
  • “The mind, once stretched by a new idea, never returns to its original dimensions.” – Ralph Waldo Emerson
  • Opportunity for the individual to reset every fortnight, and restart with a clear focus is possible with a coach who is neutral and committed to the individual achieving his or her goals.
Benefits that our clients have gained

A media company’s team of leaders came together to turbo boost their ability to hit the company’s revenue target. Apart from achieving their goal, they also found that their level of ownership increased from 6.4 out of 10 to 9.0. Team unity increased from 4.8 to 8.5, and their level of happiness went up from 5.8 to 8.6.

Verbatim feedback from the participants:

“95% believed that is is possible to cause a change in us even though at times, it may have felt pointless. I am proud of myself for deciding to embrace change. Putting off negativity and putting on ‘let’s do it’. There’s so much good we can unlock from within us, to make a difference to others.” Media Buying Director

“95% brought all the stakeholders in one room and made us actively engage in solving matters.” Head of Digital (Programmatics)

“I was able to recognise the power within me and believe that I can make a difference to the company.” Media Planner

“This programme got the leaders together and established a bond of trust among them.” Head of Digital Strategy

One of our clients selected a group of 12 key influencers to be the culture activators. Through the coaching programme, this group initiated rituals that brought the company’s core values to life while showing up as role models of the desired culture.

Based on participants’ self-assessment, their level of inter-department collaboration increased from 5.0 to 8.91 (out of 10), and their courage to do the right thing (in accordance with the company’s core values) increased from 5.9 to 9.3.

Verbatim feedback from the participants:

“We broke the barriers between us, both personally and professionally.” Compliance & Risk Manager

“95% really opened up my potential that I didn’t realise I had.” HR Executive

“I think Cyberview gained a bunch of committed, serious, fun HIPsters who will sustain Cyberview’s culture.” Business Development Executive.

“Now I know I can do more.” Finance Executive.

An entire department from Naga DDB Tribal got the opportunity to raise their performance. As a result, they grew revenue from existing clients, revived individual passion and sense of purpose, instilled discipline and ownership. They became the benchmark for other departments to step up.

Based on participants’ self-assessment, their performance increased from 5.6 – 8.5 (out of 10) and their level of joy at work increased from 5.2 to 8.9.

Verbatim feedback from the participants:

“The value I gained was the culture of wanting to be excellent at our work. And that everyone can do it, and is able to contribute in building this culture.” ST Lee, Business Unit Head

“I gained self-confidence beyond what I could ever have achieved on my own. The bonding also was amazing.” Caroline Kong, Business Unit Head

“Unity moves mountains and is contagious. Direction provides motivation to do 100%.” Kevin Teh, Business Unit Head

“I learned never to be afraid of going the extra mile.” Tan Yoong Min, Account Executive

“It got me to be energized to take on tough times at work, and the goals I set helps to keep me focussed.” Alex Lee, Account Director

The Corporate Communications department at MDeC had a combination of new and long-serving staff who came from diverse backgrounds. This programme created a unified team who is aligned to the VP of Marketing’s standard of professionalism.

“In 2012, I engaged 95% to help me create a ‘culture’ change programme for my division, Corporate Communications & Marketing at the Multimedia Development Corporation Sdn Bhd (MDeC).There had been a merger of two divisions and multiple restructurings over the years. This had led to a somewhat unmotivated team who were not synergized and coming together as a unit.

The programme was a huge triumph. A group of people who were at best skeptical to start with managed to be swayed and by the end of the programme were starting to come together as a team. Within the first month, we were able to see huge gains in productivity, morale and focus. What was once a lethargic and fragmented group of individuals were coming together in lock-step.”

Vijayaratnam Tharumartnam
Vice President, Marketing & Communications
MDeC Sdn Bhd

When TBWA\Kuala Lumpur went through a change in management, they wanted to emphasise their ‘Disruption’ philosophy by establishing a ‘Pirate University’. After running two batches in 2012 and 2013, the agency shot to the number one spot in creative ranking and started to attract fresh graduates who came for the job interview dressed as pirates.

In 2013, TBWA became the #1 agency in Malaysia. This was due to the strong and unified culture that had blossomed over the previous two years. Helping to fuel that culture was the Pirate University, a unique life skills programme we developed with the help of 95%.

The outcome of this was that the agency as a whole became more unified, both in spirit and our passion to succeed. My sincere thanks to 95% for helping us bring the programme to life by devising a training framework that was not only engaging but completely befitting our agency’s desired culture. I would also like to commend your team for all the effort and dedication in managing the activities devised, truly a job well done.”

Shaun Tay
General Manager
TBWA\Kuala Lumpur
22nd May 2015

For a more detailed briefing about this programme, please get in touch with Priscilla (

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