Vision Statement: the 3 mistakes that many companies make

Many companies have a company vision; or they think they do. In many cases, those grand words that look good in the company profile, or on the office wall, may leave the employees unmoved.

Here are three of the most common mistakes, and why they don’t work.

Using big words that people don’t understand
In trying to sound grand and glorious, some company vision statements use big words that their employees are not familiar with. Even if you can explain its meaning, the strange jargon makes it hard for them to remember and relate.

Focusing on a goal instead of a cause
Once upon a time, employees were motivated by their company becoming ‘no. 1 in Asia’ or ‘at the forefront of technology’. These days, with more than 50% of the workforce made up of millennials, these statements leave them cold. They want to make a difference in the world. They want to contribute to a worthy cause, and making the shareholders rich is not it.

It is fine to have a BHAG (Big Hairy Audacious Goal) or Business Target, but that should not take the place of the company’s Vision. While goals define
the ‘what’, it is the vision that provides the ‘why’. Without a clear and compelling ‘why’ the pursuit of business goals can feel meaningless.

Leaving it on the wall
In order for your company’s vision to come to life, it needs to be imbued into everyday conversation. Beyond announcing it at a townhall, the company’s leaders need to constantly refer to it while discussing company strategy and decision-making.
If it is a cause worth fighting for, you wouldn’t get tired of speaking about it.

We hope these tips serve to reconnect you with your company’s vision and strengthen the meaning that it holds for you and your team. May it serve as a compass pointing the way to greater success in the coming year.

You may also enjoy these articles:

The 3 Benefits of Co-Creating Your Vision With Your Team

Regardless of whether it is a vision for your company, or just your department, or even for a team project, co-creating a Vision with the key people involved can bring many benefits. Here are the top 3: Alignment Having a vision will give your team a compass and ensure that they all move in the

Read More »

Do you align your team as often as you align your car tyres?

You and I know that aligning your team is as important as aligning the tyres of your car. An aligned team will have less friction to slow down your business operations. Without team alignment, you will have: • Silo behavior with people prioritising what’s important to them • Friction as each silo pulls in a

Read More »

Delivering your message into people’s heads and hearts

Have you ever attended a townhall where the leader delivered a beautifully crafted speech, but left you feeling cold and confused? Or tried to echo your CEO’s message down to your department, but people don’t seem to get you? Words alone are not enough to convey your full meaning and expression of what’s important. Words

Read More »

Let Your Core Values Guide Your Decisions

In today’s troubled times, people are looking to their leaders to take the company’s Core Values off the wall and use them to guide policy. This may seem easier said than done, but here are three leaders that I hope will bring you some inspiration as you face the challenges ahead. 1. Casey Sheahan of

Read More »

How can Managers keep remote teams tight and productive

Ready or not, you may suddenly find yourself trying to supervise a team that is working from home. You can’t see them, so how can you manage them? Our team of coaches have put together a list of tips to help you manage not only results, but also morale. MANAGING RESULTS Manage results, not activity.

Read More »

Can working from home really work?

If you’re not used to it, working from home may present many challenges and temptations that could impair your productivity. Our team of coaches have put together a list of tips to help you keep yourself on track. They are grouped into 4 categories : Self-Management Environment-Management Task-Management Your Support System Self-Management Stick to your

Read More »
Scroll to Top