PRISCILLA CHEW
Associate Culture Consultant, Head Culture Catalyst, Coach, Facilitator and PR Consultant
After establishing her career in the PR industry as a consultant working with brands like Samsung, INTEL, Canon Marketing Malaysia, TGV, Bernard Chandran, Fendi, Tetra Pak, My Performing Arts Agency, Cancer Research Malaysia, Priscilla wanted to expand her consulting experience and jumped at the opportunity to join 95% as one of the pioneers in Culture Building in Malaysia.
She now oversees the business development, operations of the company as well as the client management team who is responsible to ensure that the consulting team meets the client’s culture transformation objectives. Priscilla works closely with the Lead Consultant in the development of Culture Transformation Programmes for clients & prospects and enjoys being part of the journey either as a client manager or a facilitator and coach in development programmes.
Some of the results that she has contributed to:
- A business strategy plan to focus on the most important pillars of change that will make the biggest difference to the company; the results achieved include being able to improve the client’s internal and external customer satisfaction score within 4 months.
- Increased the average level of awareness and buy-in among the leadership team of both the Malaysia and Singapore office towards the new culture.
- Supported the client in achieving their target of winning awards as evidence of a culture transformation – 22 local and regional awards in one year.
- Supported the Culture Champions of a company to improve the morale of the employees in 3 months.
- The client’s newly developed Culture Manifesto was successfully cascaded to not just the HQ team in Kuala Lumpur but 49 outlets throughout Malaysia in 3 different regions
- Conceptualising the “Rockstar Pharmacist” culture manifesto for the Tigas Pharmacy Alliance to be adopted by the community of Pharmacies in their network.
The list of clients that she has worked with in her time with 95% includes YTL Construction, KWAP, Shopee Indonesia, JK Concepts Malaysia and Singapore, MicroAd Indonesia, Bank Negara Malaysia, Prudential Malaysia, Berjaya Sompo Insurance, The Institute for Democracy and Economic Affairs (IDEAS), Boat Noodle, Biomed Global, CKL Holdings, Havas Group Malaysia, Publicis Malaysia, Mediabrands Content Studio (MBCS), MyTigas Alliance, INK Marketing and Blankslate.
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