Sonny Lim

Certified Master Performance Coach

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With his rich experience in the corporate sector working with different types of people, Sonny is skilled at empowering people to take action and move forward. In addition to being a Master Performance Coach, Sonny is a Certified CSR Manager and PSMB Certified Trainer recognized by the Malaysian Institute of Management.

His warm affability combined with a no-nonsense, cut-to-the-chase approach to coaching is remarkably effective. Passionate about the subject of CSR, he has been coaching companies on how to embed sustainability into their culture.

Sonny began his hotel career with Genting Highlands Resort in 1986 and for over 20 years, he served at Hyatt Regency Singapore, Crown Princess KL, Pearl International Hotel KL and Berjaya Redang Beach Resort. Always seeking the next challenge, Sonny developed an interest in technology and media. This led to a career switch to head the Corporate Marketing Communications of a media production and mobile technology company developing mobile media content.

As an acknowledgement of his years of experience in the hotel industry, he is an appointed Malaysian Hotel Association assessor for the Malaysian Ministry of Tourism’s Hotel Star-rating and Green Hotel rating schemes till today.

Since the year 2000, Sonny has dedicated his time to various Community Development programs and Corporate Social Responsibility (CSR) Consultancy and held key positions in various NGOs. This includes being the General Manager of the Young Achievers Club, Director of Operations of Protect & Save The Children and Executive Director of Malaysian Children’s Resource Institute Committee. He also assisted the Majlis Bandaraya Petaling Jaya (Petaling Jaya City Council) in their PJ Child Friendly City initiatives and was a panel judge for the Council’s Annual Sustainable Neighbourhood Awards (2010-2015).

He is currently a Member of the Selangor Cheshire Home Management Committee and oversees its Economic Empowerment Programme for youths with learning disabilities.